Skip to contentWe used the pioneering communication format for the NKBM brand Sveta vladar and streamed the private life of Slovenian rapper Zlatko with the help of Google's smart glasses. An innovative approach has enabled young people to be actively involved in the banking world, which they normally perceive as boring and complex.
In order to effectively reach and activate young people who are not interested in banking products, the Nova KBM Sveta vladar brand has once again taken a unique approach. With the help of Google glasses, we live streamed the private live of the most popular Slovenian rapper and ambassador of the brand of the Sveta vladar Zlatan Čordić - Zlatko.
During the seven days of live streaming, Zlatko intertwined his life, “Živim lajf” album promotion and usage of banking products for young people. way of approaching young people with banking content. The campaign offered users a whole new interactive experience of augmented reality while also approaching banking content in an non invasive but clear way.
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